About Crave

Transforming Modern Dining Through Smart Technology

Empowering seamless dining through innovative technology,
smarter operations, and exceptional customer experiences.

Empowering seamless dining through innovative technology, smarter operations, and exceptional customer experiences.

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Smart Innovation

Leverage advanced FoodTech to simplify ordering, automate operations, and elevate dining experiences across every location.

Operational Excellence

Optimize cafeteria workflows through centralized management, real-time insights, and seamless coordination across every operation.

Customer Satisfaction

Deliver faster service, secure payments, and personalized dining experiences that build trust and long-term customer loyalty.

Meet Our Team

Passionate professionals driving innovation, technology, and exceptional dining experiences through expertise, collaboration, and commitment together.

A Jeffrey Siddharth Samuels

Co-Founder & CEO

Co-Founder & CEO

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Prathiksharan Nadarajah

Co-Founder & CMO

Co-Founder & CMO

"True leadership is built on trust not just between teams and clients, but between ideas and their execution."
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Vjayalakshmi M

Senior People Advisor & Head HR

Senior People Advisor & Head HR

"True growth begins with awareness and leadership flourishes when people are empowered to grow into their best selves."
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Anirudh Radhakrishnan

Head of Operations

Head of Operations

"True operational success comes from connectivity when people, processes, and purpose work together as one."
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Deephak Kumaran

Head of Digital Growth

Head of Digital Growth

"Great digital growth happens when strategy, technology, and people come together with a shared purpose."
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Meet Our Team

Passionate professionals driving innovation, technology, and exceptional
dining experiences through expertise, collaboration, and commitment together.

A Jeffrey Siddharth Samuels

Co-Founder & CEO

Read More

Prathiksharan Nadarajah

Co-Founder & CMO

Read More

A Jeffrey Siddharth Samuels

Co-Founder & CEO

Read More

Prathiksharan Nadarajah

Co-Founder & CMO

Read More

Vijayalakshmi M

Senior People Advisor & Head HR

Read More

Deephak Kumaran

Head of Digital Growth

Read More

Anirudh Radhakrishnan

Head of Operations

Read More

Transforming Modern Dining

Crave is a technology-driven food ordering and cafeteria management platform designed to transform the way people dine in workplaces, educational institutions, food courts, and commercial spaces.

By combining food-tech innovation, centralized kitchen operations, and customer-centric experiences, we help organizations deliver seamless dining experiences while empowering vendors with smarter operational tools.

Our Vision

To become a globally recognized FoodTech platform that revolutionizes dining experiences through innovation, convenience, sustainability, and operational excellence.

  • Global Recognition

  • Food Tech Innovation

  • Sustainable Growth

  • Operational Excellence

Our Mission

To build the world’s most efficient and sustainable dining ecosystem by leveraging technology that simplifies food ordering, optimizes operations, and enhances customer satisfaction.

  • Smart Technology

  • Efficient Operations

  • Customer Satisfaction

  • Seamless Dining

People are talking

“Crave transformed our cafeteria operations with seamless ordering, faster service, and excellent operational visibility. Managing daily food services has never been this efficient.”

Arjun Menon

Facilities Manager

“The platform simplified vendor coordination and improved customer satisfaction significantly. Crave has become an essential part of our daily dining operations.”

Priya Nair

Operations Head

“From digital menus to real-time analytics, Crave helped us optimize operations while delivering a smooth dining experience for every customer.”

Rahul Sharma

Food Court Manager

“Implementing Crave streamlined our workplace cafeteria, reduced waiting times, and enhanced the overall employee dining experience remarkably.”

Sneha Iyer

HR & Administration Manager
FAQ

Frequently asked questions

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A Jeffrey Siddharth Samuels

Co-Founder & CEO

A Jeffrey Samuels Siddharth is an entrepreneur, business strategist, and creative leader driven by a passion for transforming bold ideas into scalable businesses. 

With an MBA from IIM Kozhikode and an M.Sc. in International Business Management (Export & International Trade) from Sheffield Hallam University, UK, he combines global business acumen with operational excellence and brand innovation.

His professional journey spans managing multi-unit QSR operations across the United Kingdom, contributing to cross-border business strategy projects in Europe, including a special workshop by Rolls Royce and serving as Creative Head at one of South India’s leading creative agencies, where he led campaigns for renowned brands including Domino’s, Mahindra Rise, and Hindustan Unilever. The agency was recognised among World’s Top 100 Creative Agencies in Dubai, 2019.

Jeffrey later founded an award-winning hybrid cloud kitchen in Coimbatore, recognised by the National Restaurant Association of India (NRAI) for four consecutive years as one of India’s most innovative food service concepts. This pioneering vision evolved into Crave, where, as Co-Founder & CEO, he is redefining the future of digital food and cafeteria management through technology, innovation, and customer-centric experiences.

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Prathiksharan Nadarajah

Co-Founder & CMO

With a background in Manufacturing Engineering from the College of Engineering, Guindy, Anna University, and an MBA from IIM Kozhikode, Prathikshara brings analytical precision and strategic vision to Crave. 

His leadership experience across India, Malaysia, and Singapore has shaped his approach to turning ideas into measurable growth.

“True leadership is built on trust not just between teams and clients, but between ideas and their execution.”

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Vijayalakshmi M

Senior People Advisor & Head HR

With over 15 years of experience in mindfulness, emotional intelligence, NLP, and executive coaching, Viji brings a people-first approach to HR at Crave. She partners with leaders to build self-awareness, inspire behavioral change, and turn challenges 

into opportunities through tailored, impactful coaching.

“True growth begins with awareness and leadership flourishes when people are empowered to grow into their best selves.”

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Deephak Kumaran

Head of Digital Growth

Leading the company’s digital strategy and performance marketing initiatives, Deephak works closely with international clients to transform business objectives into measurable growth. A B.Tech graduate from SRM University, Vadapalani, he 

combines technical expertise with a data-driven approach to strengthen brand visibility and deliver impactful digital solutions.

“Great digital growth happens when strategy, technology, and people come together with a shared purpose.”

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Anirudh Radhakrishnan

Head of Operations

As Head of Operations, Anirudh drives seamless collaboration across teams, clients, and processes, ensuring efficient execution and operational excellence. With a B.Com degree from 

SRM Institute, Ramapuram, he combines organizational expertise with a vision of connectivity to build scalable systems and foster a culture of reliability and teamwork.

“True operational success comes from connectivity when people, processes, and purpose work together as one.”