About Us

CRAVE was built with a clear vision — to transform how food courts and cafeterias operate in high-density environments. Traditional food systems are often fragmented, inefficient, and heavily dependent on third-party aggregators that limit control and reduce margins. CRAVE reimagines this ecosystem by introducing a seamless, QR-first ordering experience that connects customers, vendors, and management into a unified platform.

Designed for campuses, IT parks, and institutional spaces, CRAVE enhances operational efficiency, improves customer experience, and enables complete data ownership for businesses. By removing friction and bringing transparency into food operations, CRAVE is building the foundation for the next generation of food ecosystems.

Prathiksharan Nadarajah

Co-Founder & CEO

With a background in Manufacturing Engineering from College of Engineering Guindy, Anna University, and an MBA from IIM Kozhikode, Prathiksharan brings analytical precision and strategic vision to CRAVE.

“True leadership is built on trust — not just between teams and clients, but between ideas and their execution.”

A Siddharth

Co-Founder & CMO

A visionary entrepreneur and creative strategist with dual masters from IIM Kozhikode and Sheffield Hallam University UK, Siddharth blends business insight with design-driven storytelling.

“Creativity isn’t just about what we design — it’s about how we make people feel.”